YOU DECIDE IMMERSIVE GAME

EdenRage Media developed a brand-new engagement to change behaviour around alcohol abuse in underage learners for The DTI, KwaZulu-Natal Department of Education, NYDA and South African Breweries. This world first cross-platform Immersive Media game was targeted at 50 schools in the Kwa-Zulu Natal region, and had unprecedented impact on the 180 core players. With over 69 000 hits on the site in just 6 weeks, it is a revolutionary way to change behaviour that offers an incredible model for a new era of edutainment.

CAMPAIGN MATERIAL